Lucie Kerley | Digital Strategist & Influencer Marketing Consultant
After graduating in 2008 from Birmingham City University, with a degree in Visual Communication (Photography), Lucie specialised in delivering non-profit community outreach programmes. First as part of a small team on the Heritage Lottery Fund funded Full Circle Project, at the Media Archive for Central England, and more recently for the Big Lottery Fund funded programme Grow Wild, at Royal Botanic Gardens, Kew.
Lucie’s career in social media started organically when she began writing her lifestyle blog 'Lucie Loves' [lucieloves.co.uk] back in 2009. After being approached by the award-winning creative agency, Rees Bradley Hepburn via Twitter, Lucie became resident blogger for the Highcross shopping centre in Leicester, which eventually led to her moving to London and taking her blog with her.
After 10+ years working in Social Media & Digital Strategy and writing her Lifestyle Blog 'Lucie Loves' - Lucie was named as one of The Drum's 50 under 30 Women in digital and awarded YDLA Social Media Consultant of the Year. Lucie credits her experience of working both sides of the Influencer Marketing fence, as both a Blogger and an Influencer Marketing Consultant, as instrumental in the way she enjoys helping teams to bring creative ideas and concepts to fruition. Following her work as part of Ogilvy UK's dedicated Influence team, Lucie has returned to freelance consulting and offers specialist knowledge and strategic expertise to a range of B2C /B2B clients around Social Media, Influencer Marketing & Employee Advocacy strategies. Her experience as a Judge for The Drum's Social Buzz Awards has given her a taste of what best practice content marketing should look like, when done to the highest standard. She is an ambassador for Young British Designers (https://www.youngbritishdesigners.com/ and an active supporter of Women in Tech through groups such as [email protected]
(https://www.campus.co/london) Girls in Tech (http://girlsintechuk.com/), 50inTech (https://www.50intech.com/about-us/) and Circle (https://www.circlecommunity.co/ - who all promote strong female role models in the digital & tech world.
"Having now experienced both client, agency, and influencer-side of the digital world. I’m keen to see how the industry is continuing to evolve, in order to fill the cracks that the gradual dissolution of traditional advertising has seen of late. I’m looking for authenticity of ideas and integrity of partnerships, that leave a lasting impression."