The European Content Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:
Head judges
Laura Crimmons | Senior Digital Manager | Ringier
Laura is the Founder of Silverthorn, Digital PR agency that that fuses data with creativity to deliver campaigns that give you measurable results. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017. Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more. Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.
Jennifer Hoffman | VP of Marketing | Banked | @
Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!
Paul Morris | Marketing Specialist
Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.
Helena Pearce | Senior Territory Web Producer | Playstation
Helena is a global content marketer with 10 years' experience creating content for major brands. She works in the void between content and data, and specialises in crafting data-centric content strategies, building content SEO methodology, and identifying out-of-the-box content solutions for the AI age. Helena is a senior web producer at PlayStation.com, with former roles heading up content for Samsung (Europe HQ) and Amazon (UK & US). Career highlights include presenting in Samsung City in Seoul, shooting promo videos in the Prime box at The O2 Arena, and interviewing Sir Michael Gambon at a West End after party.Judges
Jenny Abouobaia | SEO Specialist and Director of Marketing | Niche Website Builders
Jenny's specialty within search falls in affiliate SEO, with years of expertise in both building and managing six-figure affiliate niche sites for clients worldwide, with a focus in the APAC region. Jenny is the current Director of Sales and Marketing for Niche Website Builders, a leading UK-based agency specialising in the production of niche affiliate conversion content and done-for-you niche affiliate sites. Jenny is a strong advocate for women in SEO. She is an active member of multiple female-positive SEO communities including Women in Tech SEO and Sisters in SEO. Jenny is also a judge and accomplished speaker within the SEO community.
OLGA ANDRIENKO | HEAD OF GLOBAL MARKETING | SEMrush
Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.
Karen Bartlett | Global head of content strategy and innovation | HSBC
Luke Bigwood | Head of Content & Communications | Good Energy
Good Energy was set up to fight climate change by providing 100% renewable electricity to homes and businesses, and also owns the UK’s first ever windfarm. Previously Luke was Head of Content for the UK’s biggest organic brand, Yeo Valley, overseeing all earned, owned and bought media. Luke has 20 years’ experience in marketing, media and sales in the private and public sector. He holds a BA in Cultural Media Studies from the University of the West of England and began his career as a nightclub promoter. His experience spans the fmcg, energy, transport, health, financial services and environment sectors.
Joanna Bodley | Senior Lecturer in Digital Marketing | Manchester Metropolitan University
With over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme. She also runs her own consultancy, Jo & Co.
Carlotta Bonafini | SEO product owner | Vodafone
Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.
Michael Bonfils | GLOBAL MANAGING DIRECTOR | INTL MEDIA MANAGEMENT CORP (SEM INTERNATIONAL)
Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and digital marketing solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his award winning global advertising agency, he is currently a board member of a number of organizations in technology and advertising as well as a former and current judge for the US and Global Search Awards.
Laurent Bourrelly | SEO Consultant
In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.Lucie Brand | Group Brand Content Manager | Legal and General
With 20 years’ experience in marketing and communications, Lucie’s most recent role is Group Brand Content Manager at Legal and General (L&G). Lucie cut her teeth working in the communications team in an acute NHS Trust for 8 years and went on to hold senior roles in further education and an NHS community trust where she was Head of Communications and Engagement. Throughout her career Lucie has specialised in strategic communications and digital project management and is more recently enjoying working on social media and brand content for L&G to support their inclusive capitalism ethos.
Balazs Buza | Head Of Content Marketing | INTREN
Balázs has been working in digital marketing for more than 9 years now, specializing in content based solutions and ecosystem development for multinational clients. As head of the content team at INTREN, he is responsible for product innovation, workflow management, and long-term strategic planning, as well as being a regular trainer and keynote speaker at international corporate events and workshops four our clients, ranging from introductory sessions to advanced content marketing and social media solutions.
Arnoldo Cabrera | Global SEO Team Leader | Ikea
Arnoldo has been working in retail with IKEA Global for 7 years. Prior to IKEA, he has worked in a variety of industries such as hospitality, online gaming, and IT Security. Since the beginning of 2000, he’s focused on digital marketing with a high focus on Multilingual Optimisation.
Georgia Cameron | Partner & Affiliates Senior Executive | John Lewis & Partners
Georgia has over 8 years of experience in content management and marketing for UK and Australian clients in the finance, retail and grocery sectors. As an in-house content manager, she has led digital content teams for Sainsbury's and John Lewis & Partners and currently manages sponsored media partnerships for the John Lewis & Partners affiliate programme.
Justin Clark | Social Media and Digital Crisis Communications Specialist | JustSocial
Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. Justin runs social media consulting firm, JustSocial, providing strategic guidance and support to some of the world’s biggest brands. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, and judges some of the world’s biggest industry awards. Justin also runs ‘SocialNorth’, a social media industry event connecting the digital talent across the North of England and works as a Non-Executive Director and Social Media Director for multiple UK agencies.
DAVID CRAWFORD | FOUNDER | THE DIGITAL STRATEGY UNIT
David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.
Brent Csutoras | Managing Partner | Search Engine Journal
Managing Partner at Search Engine Journal, one of the top Digital Marketing publications online. Speaker at many of the top marketing conferences, such as Pubcon, Affiliate Summit, SMX, SMX Advanced, State of Search, SES, and more. Over 14 years experience in Search Engine Optimization (SEO), Social Media Marketing, and an avid Futurist, focusing on the implications of future technology on society and societal growth.
Andrew Diggle | Head of Digital Content | Formula1
Andrew is a deeply experienced global media leader, expert in directing large-scale sports and entertainment digital platforms, international fan engagement and commercialisation. Currently he oversees global digital content for Formula 1, one of the fastest growing sports across digital platforms in the world. Previously Andrew oversaw Content, Programming and Production at Manchester United, and directed all of its media platforms through unprecedented digital transformation, growth and extension in a ground-breaking commercial and digital environment. Prior to Sport, Andrew was central in B2B and B2C start-ups in funding and innovation support, and digital publishing in the scientific, medical and reference areas.
Yasser El Sarw | Deputy General Manager of Digital Marketing | Nissan Motor Co. for Africa, Middle East, India, and Turkey
With 11 years of experience in digital marketing, I am an award winning digital marketing/ customer experience strategist with a proven track-record of putting businesses on the right direction within the digital space and developing customer-centric approach to achieve desired business goals. I worked with more than 25 regional and global brands and managed to achieve growth and remarkable results in their digital and social media performance.
Lyndsey Evans | Founder | Collaborative Folks
Lyndsey founded Collaborative Folks, a PR & content marketing collective, after 20+ years working both agency side and in-house across public relations, content marketing and brand strategy. Previously she headed up European brand comms and content marketing at AO.com and PR and social media at Iceland Foods. Lyndsey has worked at some of the north west’s biggest agencies and her experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers, Marks & Spencer, CarFinance 247, Findel Education and Shepherd Group. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to a hot media property. She also introduced the company’s first content marketing strategy bringing its search rankings back to page 1 from page 100 following a Google algorithmic penalty. Lyndsey has won many industry awards and in 2017 was named a top 50 in-house communicator in the north by Prolific North.
Pierre Far | Founder & CEO | Deliberate Digital Limited
Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.
Keith Goode | PRINCIPAL SEO PRODUCT MANAGER | COX AUTOMOTIVE INC.
Keith Goode is a Principal SEO Product Manager at Cox Automotive Inc. and brings over 20 years of experience in the online sphere and over 14 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit (DMO), State of Search, Cross Forum, and DeepSEOCon. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.
RICHARD GREGORY | NED
Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.
Adam Guerguis | Digital Marketing Manager | Airbnb
Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing, LinkedIN: https://www.linkedin.com/in/adamguerguis/
Fernanda Gurgel | Senior Content Marketing Consultant | Linkedin
Digital marketer and journalist with over 13 years of experience across B2C (FMCG, Retail, Automobile, Luxury, Tech) and B2B (Technology). Led innovative projects for social media, websites, apps, corporate communications, campaigns and sales through multiple channels, always focusing on performance and keeping brand consistency at all levels. As Senior Content Marketing Consultant at Linkedin, I encourage brands and executives to make meaningful human connections with content, insights and thought-provoking ideas.
SImon Heseltine | VP of Audience Growth | Trader Interactive
Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.
Anders Hjorth | Digital Marketing Strategist | Innovell
Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards. Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell
Rob Hughes | Founder | Whitemouse
Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag). With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face
Lidia Infante | SEO Consultant & Speaker
Richard Keenan-Heard | Head of SEO | Trainline
Richard leads Trainline’s in-house SEO and engineering team, focusing on scaling growth through product and UX improvements at scale in markets across the world. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Before joining Trainline, Richard spent five years working at Wavemaker (formerly MEC) delivering scaled, enterprise level SEO for global brands including GE, Tiffany, Michelin, Johnson & Johnson and Pfizer. As a result of his agency and in-house experience, Richard has a diverse background in SEO and Product bringing a wealth of experience to the judges’ panel.
Mark Kuhillow | Founder | R.O.EYE
Edgar Liñayo | D2D Brand Manager | Nestle
"Strategic-design thinker and curious by nature" - I am truly passionate about design, innovation as well as brand building. I have over 15 years of experience focused on fast-moving consumer goods (FMCG). As a brand builder, I have been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay's®, Maggi®, Purina®, among many others. Furthermore, I have worked with praised local and regional brands. I took part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini®, and shaped by their rich history of spirited entrepreneurship. Nowadays, I am working at Nestlé as part of the central team overseeing EMENA projects.
Miguel Lopez | CEO & Director | MOV Marketing
Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and founder of MOV marketing school. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, DM School, IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles.
FERNANDO MACIA DOMENE | FOUNDER AND CEO | HUMAN LEVEL COMMUNICATIONS | @@fernandomacia
Fernando Maciá Domene is the founder and CEO of Human Level Communications, a leading online marketing and Search Engine Optimization (SEO) consulting firms with offices in Alicante and Madrid (Spain). Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011) and has also co-authored Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016). Fernando is currently a professor of various master's courses and has spoken at national and international conferences and seminars including SMXL Milano, The Inbounder, SMX, eShow, OMExpo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, SmashTech, Digital Marketing Day and e-Comm Retail.
Debra Mastaler | President | Pitch Hawk
Debra Mastaler is President of Pitch Hawk, a link marketing and competitive intelligence firm specializing in brand and revenue growth through media and content-focused link building campaigns.
Gustavo Miller | Content Marketing Lead | Shopify
Digital marketing professional and journalist with more than 10 years of experience in global brands, startups and media groups in Brazil, Portugal and Germany. Former Red Bull Digital Media Manager, currently Shopify's Content Marketing Lead.
Lexi Mills | Managing Partner | Shift6
Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and CEO of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Orit Mutznik | Head of SEO | Silkfred
Orit has been working as an in-house SEO since 2008, previously Head of SEO for eToro and 888ladies. She specialises in eCommerce SEO, Technical SEO & Content Strategy. She’s a tri-lingual with a Degree in Linguistics, she's a BrightonSEO speaker and is one of the co-authors in Amazon's best-selling SEO book “Mastering In-House SEO” by Simon Schneiders. When she's not driving organic growth in the glamorous world of women's fashion, she enjoys baking & memes. Give @oritsimu a follow.
Polly Pospelova | Digital Marketing Director | UNRVLD
Robert Shaw | CEO | Creative Race
Rob Shaw is the CEO of CreativeRace one of the longest running independent marketing agencies in the North of England working with household names including ASDA, Greggs and Pets at Home. Previously he was CEO of Jaywing PLC, a data science-led agency and consulting business. With over 30 year’s experience in marketing and technology Rob has managed services for some of the UK's largest brands including Lloyds Bank, Tesco and O2.
Grant Simmons | VP Performance Marketing | Homes.com
Grant leads the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of America’s top real estate sites. Grant has over 27 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, Digital Elite, DMA, LRTCon, and has written for or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and “proud American with a funny accent”, he prefers; father, sailor, search marketer & expat Brit – though not necessarily in that order when there’s a fair wind.
MICHELLE STINSON ROSS | MD OF MARKETING OPERATIONS | APOGEE RESULTS
Michelle Stinson Ross is the Managing Director of Marketing Operations at Apogee Results, an Austin based, digital marketing agencyâ. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.
Alexandra Tachalova | Founder | Digital Olympus
Alex is a frequent speaker and the founder of Digital Olympus. She also helps clients with PR, content marketing, link building, and email outreach.
Lee Thomas | Head of Content | Dyson
Monika Tomala | Senior Media Manager | Vodafone Group
Monika is the Senior Media Manager at Vodafone Group, leading the media partnerships and innovation. Previously she has spent 10+ years working across a diverse range of brands at Wavemaker, Mullen Lowe, BBDO and Saatchis at local, regional and global level.
Alison Traboulsi | Head of Social Media | Direct Line Group
With over 12 years in social media marketing, Alison started at Direct Line Group (DLG) in August 2017 as Social Media Editor working across DLG’s brands including Green Flag, Direct Line, Churchill and Privilege. Before DLG, Alison spent six years at lastminute.com running its European social media platforms delivering audience-first content to maintain brand awareness, increase hotel, theatre and holiday sales and drive traffic to their blogs. During her tenure she was directly responsible for numerous award wins, including The Drum Social Buzz awards for a partnership with The X Factor. A Paid, Earned, Shared and Owned social media expert and regular industry commentator, Alison has a BA (Hons) in Information and Media, a certificate in Digital Marketing run by the Institute of Direct Marketing and brand experience spanning Eurostar, Hed Kandi, Intercontinental Hotels, Barclays and Disney.
Loes van Dokkum | CREATIVE & STRATEGY DIRECTOR | ZB COMMUNICATIE & CONTENT
Loes Van Dokkum is a senior content marketing director with an extensive track record in building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies, content ecosystems and creative concepts take brands a step further towards their vision, while delivering on marketing communication and brand positioning KPIs.
Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson
Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.
Guillermo Vilarroig | Independent Digital Marketing Consultant
In Digital marketing since 1996. Co-founder of 3 different digital agencies and one start up (ecommerce site). Strong expertise in Analytics and Search. Also in integrating sales and marketing teams in B2B space both in complex verticals as Industries (Salestech and Martech technologies). Partner of Google Analytics ecosystem since 2006 and other Salestech and Martech players. Nowadays independent consultant.