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TRUSTED IMPLEMENTATION, in collaboration with Progress Étteremhálózat Kft. who is the McDonald’s Hungarian Developmental Licensee Partner of McDonald’s, and Market Építő Zrt., has been named a finalist in the European Content Awards 2024 for its “History, Renovation, and Innovation” campaign.
This project was the renovation of Hungary’s first McDonald’s in Régi Posta utca. Therefore, it is not just a refurbishment; it is a cultural renaissance. This project transcends mere aesthetics; it is a celebration of Hungary’s journey from the Soviet era to a modern, Western-oriented society. The original opening of McDonald’s 35 years ago symbolized freedom, luxury, and a glimpse into the Western world. The renovation of this iconic establishment rekindles these memories, offering a contemporary twist to a historical beacon.
(TOP PHOTO: AFTER, BOTTOM PHOTO: BEFORE)
The transformation involved high-end materials and artisanal craftsmanship, echoing the luxury once associated with Western products during the Soviet era. This approach reignited a historical and emotional connection for Hungarians, reminding them of the excitement and aspiration associated with the brand during the fall of the Iron Curtain. The inclusion of gourmet cuisine by celebrity chef Jenő Rácz, featuring dishes like foie gras and salmon caviar, served as a bridge between the past’s luxury and today’s culinary sophistication.
McDonald’s stands as a testament to Hungary’s evolution, capturing the essence of change and progress. The combination of nostalgia and modern luxury has not only enhanced the brand’s image but also reinforced McDonald’s as a symbol of cultural and economic transition. This unique blend of history, culture, and innovation has driven significant commercial impact, making the Régi Posta utca McDonald’s a flagship of cultural significance.
About TRUSTED:
TRUSTED is a beacon of innovation and creativity in the design, construction, and implementation world. With a passionate team led by Gergely Niedermeyer, they specialise in transforming traditional projects into modern, dynamic narratives. Their partnerships with iconic brands like McDonald’s showcase their ability to blend historical significance with contemporary luxury, creating unforgettable experiences.
“Our nomination is a testament to our team’s hard work, dedication, and creativity. It validates our efforts in pushing the boundaries of content marketing and sets a new benchmark for excellence.” – Gergely Niedermeyer, Founder of TRUSTED IMPLEMENTATION. “This campaign was a labour of love, merging McDonald’s rich history with a modern twist. Being recognised on such a prestigious platform is incredibly rewarding.”
