2023 Shortlist


Congratulations to our 2023 European Content Awards finalists.

Finalist Assets

 

RETAIL CONTENT CAMPAIGN OF THE YEAR

Basta digital & Popradske.sk – Poprad tea & coffee party

Peak Ace & Autoscout24 – Against all odds: Crisis-proven content

Peak Ace & faireparterie & kartenmacherei – A match made in heaven

 

FINANCE CONTENT CAMPAIGN OF THE YEAR

Basta digital & VUB Bank – Patches for holes in content on the bank’s website

CHS and HSBC UK – How HSBC UK encouraged the nation to start investing

TrunkBBI & Gallagher – Driving Organic Search Growth for Motor Trade Insurance

Yard Digital & Wealthify – Breaking Dad (and Mum)

 

FMCG CONTENT CAMPAIGN OF THE YEAR

The judges have decided to not release a shortlist for this category, the winner will be announced on February 21, 2023.

 

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Make Your Mark & Naturvårdsverket – What are you doing on June 5th?

Yard Digital & VisitScotland – Braw Beginnings

 

B2B CONTENT CAMPAIGN OF THE YEAR

Adwise & Wisepeople – Creating a community of digital heroes

AmbitionABM – Protecting the magical moments

Bubble Agency & EMG – Rebrand

Demand Exchange & Mitsubishi Chemical Growth Garage – Promoting Mitsubishi Chemical Group Growth Garage chemical engineering Challenges to a new audience

Gravity Global & Embraer – Energia: Fly the Future

Grist & Trustpilot – Honest Marketing

hubb – The ‘Rump Insurance’ campaign

The Think Tank & BSI – Promoting Standards

 

B2C CONTENT CAMPAIGN OF THE YEAR

Adwise & Heracles Almelo – Unique example of football fan engagement thanks to hyper personalized Voice and WhatsApp strategy

Basta digital & Popradske.sk – Poprad tea & coffee party

Basta digital & VUB Bank – Patches for holes in content on the bank’s website

Make Your Mark & Vattenfall – Addicted to Steel

Peak Ace & Autoscout24 – Against all odds: Crisis-proven content

Peak Ace & faireparterie & kartenmacherei – A match made in heaven

TrunkBBI & Greene King – Festival of Sport

 

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Bypicknick – Zoveel Veurne

eight&four & Sandals Resorts – Transforming brand perception through an insight-led editorial program

Itch Media & Etihad – A350 Aircraft Launch

Yard Digital & VisitScotland – Braw Beginnings

 

HEALTH CONTENT CAMPAIGN OF THE YEAR

Basta digital & Dôvera – 8000+ healthier runners

Myovant Sciences – Men with Prostate Cancer Find Support

The River Group & LloydsPharmacy – Health Her Way

TrunkBBI & GE Healthcare – Increasing sales with picture precision

ZENITH & LIBRESSE – BUSTING TABOOS WITH PERIOD POSITIVE GLOBAL CONTENT

 

PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR

The judges have decided to not release a shortlist for this category, the winner will be announced on February 21, 2023.

 

CONTENT STRATEGY OF THE YEAR

AmbitionABM – In a world where micro-seconds matter

Aqueous Digital & Wilson Browne Solicitors – Act Global, Be Local

Cube Group & eZebra.pl – Effective Topic Cluster Strategy

Gravity Global & Embraer – Energia: Fly the Future

Peak Ace & Autoscout24 – Against all odds: Crisis-proven content

Peak Ace & faireparterie & kartenmacherei – A match made in heaven

Visibility & Finančný kompas – SEO Content Strategy for Financial Services

 

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Gravity Global & Embraer – Energia: Fly the Future

Hey Honey & JBL EMEA – Ready for…

Itch Media & Canon EMEA – Canon Crew Create

Nonsensical & Urban Tandoor – Only Naans

The River Group & LloydsPharmacy – #HereForSexualHealth

Twisted & Heinz – Sandwich Goals

 

PODCAST / AUDIO CONTENT CAMPAIGN OF THE YEAR

Itch Media & BNY Mellon – Your Active Wealth

Make Your Mark & Lärarförbundet (The Swedish Teachers’ Union) – The podcast “Förskolan”

The River Group & Boots UK – Taboo Talk

The River Group & Holland & Barrett – The Wellness Edit

 

VIDEO CONTENT CAMPAIGN OF THE YEAR

Adwise & Dijkman Zonne-energie – Such an Energy (Zo’n Energie)

Gravity Global & Embraer – Energia: Fly the Future

Make Your Mark & Vattenfall – Addicted to Steel

Philip Morris International – Japan: Beginning a Smoke-Free Era

The River Group & Superdrug – Superdrug TV

TrunkBBI & Greene King – Festival of Sport

 

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Adwise & Heracles Almelo – Unique example of football fan engagement thanks to hyper personalized Voice and WhatsApp strategy

Basta digital & Dôvera – 8000+ healthier runners

CHS and HSBC UK – How HSBC UK encouraged the nation to start investing

Gravity Global & Embraer – Energia: Fly the Future

Lime Creative & Gaggenau – A Statement of Form

The Think Tank & BSI – Promoting Standards

The Wild & Brew City – Represent A Proper Snack, Gary

 

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Basta digital & Popradske.sk – Poprad tea & coffee party

Demand Exchange & Mitsubishi Chemical Growth Garage – Promoting Mitsubishi Chemical Group Growth Garage chemical engineering Challenges to a new audience

Visibility & Finančný kompas – SEO Content for Financial Services Comparison Site

 

INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

Hey Honey & Crocs Europe – Community Growth

The River Group & Boots UK – Taboo Talk

 

ROI CONTENT CAMPAIGN OF THE YEAR

Hey Honey & Crocs Europe – Community Growth

Visibility & Finančný kompas – Content Innovations for ROI

Wolfgang Digital & BodySlims – ROI “Return On Inspiration”: How We Drove Millions With Inspirational Content

 

OUTREACH CAMPAIGN OF THE YEAR

Peak Ace & faireparterie & kartenmacherei – A match made in heaven

Verve Search & Online Mortgage Advisor – Building authority with expertise and creativity

Yard Digital & Wealthify – Breaking Dad (and Mum)

 

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

Gravity Global & Embraer – Energia: Fly the Future

Peak Ace & Autoscout24 – Against all odds: Crisis-proven content

 

CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

Exposure Ninja & Purus Life – Supermassive ROI

Sky Germany & Movable Ink – Top Shows Personalised Newsletter

 

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

The judges have decided to not release a shortlist for this category, the winner will be announced on February 21, 2023.

 

BEST CONTENT SERIES

Basta digital & Dôvera – 8000+ healthier runners

Cowshed Collective & Footasylum – Locked In Season 2

The River Group & Superdrug – Superdrug TV

 

INTERNAL CONTENT CAMPAIGN OF THE YEAR

Adwise – Your Digital Brain – The Digital Derby, a unique example of collective victory

Yard Digital – Just Plane Wrong

 

MULTILINGUAL CONTENT CAMPAIGN OF THE YEAR

Peak Ace & faireparterie & kartenmacherei – A match made in heaven

VeraContent & Sanicat – Black Cat Awareness Month

ZENITH & LIBRESSE – BUSTING TABOOS WITH PERIOD POSITIVE GLOBAL CONTENT

 

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Itch Media & Nespresso – Nespresso Vertuo Hub

Upstream – Grow

Viessmann – Website Relaunch

 

RISING STAR IN CONTENT AWARD

Lulia-Cristina Fratila, The River Group

Marlis May, Hey Honey

Lina Södergren, Make Your Mark

Matt Stokes, Nonsensical

Leon Ward, TrunkBBI

 

CONTENT MARKETING AGENCY OF THE YEAR

Itch Media

Motive PR