News Article ————

AIU & Redtorch’s #PowerOfRespect Campaign Shortlisted For Two Awards  

Author image Published by [email protected]
Published Date 16.02.2024

We are delighted to announce that the #PowerOfRespect campaign, created by Redtorch for the Athletics Integrity Unit (AIU), has been nominated for two awards at the 2024 European Content Awards.  

  • Outreach Campaign of the Year 
  • Multilingual Content Campaign of the Year 

Redtorch worked with the AIU to launch the #PowerOfRespect campaign at the World Athletics Championships Budapest 2023, starring some of the sport’s biggest names such as Faith Kipyegon, Eliud Kipchoge and Yulimar Rojas. The campaign goals? To inspire the athletics community to connect with the AIU and help protect the sport’s integrity. 

‘Integrity’ in sport might sound complicated but our message was simple: respect is the best way to protect the sport we love; respect for yourself, respect for others, respect for the rules. The campaign was visualised through the universal symbol of the fist bump – something never lost in translation.   

“Redtorch provided us valuable strategic advice and helped us bring it to life. The message #PowerOfRespect has resonated very well with our truly global athletics community,” says AIU Head of Education, Aditya Kumar.

All campaign KPIs were smashed:  

  • 8m social media impressions
  • 138k social media engagements
  • 1.2k visits to AIU Hubs
  • 93% of post-survey respondents agreed the campaign was positive for AIU’s image  
  • 202 nations reached 
  • over 8k campaign assets created in 8 languages 
  • 4.3k minutes in total spent by visitors at AIU Hubs 
  • huge global audiences saw the campaign stadium banner ads on TV 

Further information on the #PowerOfRespect campaign is available here

To keep up with Redtorch’s latest work, follow them on Instagram and LinkedIn. You can find their website here.

Share Facebook LinkedIn Twitter

Related News

Image: Cube Group the best in Europe! 🏆 Cube Group the best in Europe! 🏆 Our content campaign from TRIVERNA best in European Content Awards 2024! We were the only agency from Poland to be recognized in the competition shortlist. We finally win the grand prize in the Travel/Leisure Content Campaign Of The Year category in this year’s European Content Awards! This is a huge success for us! It shows […] Read More
Image: Defining leadership in a new market: Gigamon’s Hybrid Cloud Security Survey Defining leadership in a new market: Gigamon’s Hybrid Cloud Security Survey SAY Communications is an award-winning UK based communications agency specialising in B2B technology PR and Marketing. In recent years, the B2B buyer journey has become more complex, as decision makers turn to social media, podcasts, newsletters and traditional media to inform their purchasing choices. When it came time for us to work on a new […] Read More
Image: Celebrating History, Renovation, & Innovation Celebrating History, Renovation, & Innovation TRUSTED IMPLEMENTATION, in collaboration with Progress Étteremhálózat Kft. who is the McDonald’s Hungarian Developmental Licensee Partner of McDonald’s, and Market Építő Zrt., has been named a finalist in the European Content Awards 2024 for its “History, Renovation, and Innovation” campaign. This project was the renovation of Hungary’s first McDonald’s in Régi Posta utca. Therefore, it […] Read More