The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.
From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.
The 2020 judging panel will be announced shortly.
OLGA ANDRIENKO | HEAD OF GLOBAL MARKETING | SEMrush
Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.
Karen Bartlett | Global head of content strategy and innovation | HSBC
Balazs Buza | Head of Content | INTREN
Balázs has been working in digital marketing for more than 9 years now, specializing in content based solutions and ecosystem development for multinational clients. As head of the content team at INTREN, he is responsible for product innovation, workflow management, and long-term strategic planning, as well as being a regular trainer and keynote speaker at international corporate events and workshops four our clients, ranging from introductory sessions to advanced content marketing and social media solutions.
Arnoldo Cabrera | Global SEO Team Leader | Ikea
Arnoldo has been working in retail with IKEA Global for 7 years. Prior to IKEA, he has worked in a variety of industries such as hospitality, online gaming, and IT Security. Since the beginning of 2000, he’s focused on digital marketing with a high focus on Multilingual Optimisation.
Georgia Cameron | Partner & Affiliates Senior Executive | John Lewis & Partners
Georgia has over 8 years of experience in content management and marketing for UK and Australian clients in the finance, retail and grocery sectors. As an in-house content manager, she has led digital content teams for Sainsbury's and John Lewis & Partners and currently manages sponsored media partnerships for the John Lewis & Partners affiliate programme.
DAVID CRAWFORD | FOUNDER | THE DIGITAL STRATEGY UNIT
David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.
Laura Crimmons | Founder | Silverthorn
Laura is the Founder of Silverthorn, Digital PR agency that that fuses data with creativity to deliver campaigns that give you measurable results. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017. Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more. Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.
Jack Dyson | Global Head of Content Strategy | SAP Customer Experience
Words and pictures were Jack’s starting blocks, but its joining the dots across different platforms that makes him tick. Jack spent 15 years in editorial and publishing, writing on business, tech, travel and luxury. After working at GQ and The Week, as well as helping launch WIRED, he left to run his own agency, outsourcing brand and content strategy to major clients and agencies before going client-side. He is co-founder of award-winning RUBBISH magazine as well as Father and Son Day, a charitable initiative with the Royal Marsden. You can also find him on Instagram as @oilandinfamy.
Lyndsey Evans | FOUNDER | COLLABORATIVE FOLKS
Lyndsey founded Collaborative Folks, a PR & content marketing collective, after 20+ years working both agency side and in-house across public relations, content marketing and brand strategy. Previously she headed up European brand comms and content marketing at AO.com and PR and social media at Iceland Foods. Lyndsey has worked at some of the north west’s biggest agencies and her experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers, Marks & Spencer, CarFinance 247, Findel Education and Shepherd Group. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to a hot media property. She also introduced the company’s first content marketing strategy bringing its search rankings back to page 1 from page 100 following a Google algorithmic penalty. Lyndsey has won many industry awards and in 2017 was named a top 50 in-house communicator in the north by Prolific North.
Pierre Far | Founder & CEO | Deliberate Digital Limited
Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.
RICHARD GREGORY | NED
Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.
Anders Hjorth | Digital Marketing Strategist | Innovell
Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards. Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell
Jennifer Hoffman | Marketing Director | DeepCrawl
Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!
Rob Hughes | Founder | Whitemouse
Rob Hughes founded his specialist SEO agency WhiteMouse in 2016, working with e-commerce businesses of all shapes and sizes, from start-ups to Fortune 500 multinationals. Prior to starting up his own agency Rob has held leading roles within Sage and N.Brown digital teams, as well as providing digital marketing and SEO strategy for various agencies, providing him over 11 years experience in the SEO field — all of which came after choosing to leave his aeronautical engineering past (nice humble brag). With his extensive experience both agency and client side, Rob & WhiteMouse are in the rare position to say they have seen both sides of the coin and use their engineering passion to break down barriers and solve the real-problems that internal teams face
Mark Kuhillow | Founder | R.O.EYE
Miguel Lopez | CEO & Director | MOV Marketing
Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and founder of MOV marketing school. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, DM School, IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles.
FERNANDO MACIA DOMENE | FOUNDER AND CEO | HUMAN LEVEL COMMUNICATIONS | @@fernandomacia
Fernando Maciá Domene is the founder and CEO of Human Level Communications, a leading online marketing and Search Engine Optimization (SEO) consulting firms with offices in Alicante and Madrid (Spain). Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011) and has also co-authored Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016). Fernando is currently a professor of various master's courses and has spoken at national and international conferences and seminars including SMXL Milano, The Inbounder, SMX, eShow, OMExpo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, SmashTech, Digital Marketing Day and e-Comm Retail.
Lexi Mills | Managing Partner | Shift6
Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and CEO of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Helena Pearce | Head of Content | Samsung Electronics’ Europe
Helena is the Head of Content for Samsung Electronics’ Europe Office. After cutting her teeth in journalism, Helena moved into the world of content and creative. She joined Amazon as a Content Editor where she spent 5 years building and managing creative teams. During her stint Helena managed digital and offline content, crafted SEO and social media strategies, and created brand books for various business units. Since joining Samsung Electronics Helena has the pleasure to oversee digital content across Samsung’s European subsidiaries, and regularly travels across the globe to deliver target driven content plans in the B2C and B2B space. A few of her favourite career highlights include travelling to Korea to present in Samsung City; creating videos at The O2 Arena, BST and Kew the Music; and interviewing Sir Michael Gambon at a West End after party.
Hannah Smith | Creative Content Consultant | Worderist.com
Hannah Smith has recently traded-in agency life for working in her pyjamas in her flat. In previous incarnations she was Head of Creative at Verve Search; and held various roles at Distilled (including Creative Lead, Content Strategist, and SEO Consultant). Prior to 2007 she worked in offline marketing (they just called it marketing back then). Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO.
Andraž Štalec | CEO | Red Orbit
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events like SearchLeeds, SMX London, inOrbit, Superweek, SMXL Milan, OMCap Berlin, SEMDays, SEOZone, Webmarketing Festival, UK ecommercial conference etc.
MICHELLE STINSON ROSS | MD OF MARKETING OPERATIONS | APOGEE RESULTS
Michelle Stinson Ross is the Managing Director of Marketing Operations at Apogee Results, an Austin based, digital marketing agencyâ. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.
Loes van Dokkum | Content Marketing Director | G+J Media
Loes Van Dokkum is a certified philosopher, who spent over 20 years in both creative and commercial roles in consumer media and content marketing. Under her leadership the content marketing agency at G+J Media The Netherlands grew exponentially, more than quadrupling in size and profit in 3 years. Her work for clients like KLM, TEFAF, Dremel, Kenya Airways, and Dutch National Railways won many international content marketing awards. Today, Loes advises agencies and brands on concept development, pitch and tender strategy, and content marketing ethics.
Guillermo Vilarroig | Independent Digital Marketing Consultant
In Digital marketing since 1996. Co-founder of 3 different digital agencies and one start up (ecommerce site). Strong expertise in Analytics and Search. Also in integrating sales and marketing teams in B2B space both in complex verticals as Industries (Salestech and Martech technologies). Partner of Google Analytics ecosystem since 2006 and other Salestech and Martech players. Nowadays independent consultant.