The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Become a Judge Previous Judges


Jenny Abouobaia | SEO Specialist and Director of Marketing | Niche Website Builders

Jenny's specialty within search falls in affiliate SEO, with years of expertise in both building and managing six-figure affiliate niche sites for clients worldwide, with a focus in the APAC region. Jenny is the current Director of Sales and Marketing for Niche Website Builders, a leading UK-based agency specialising in the production of niche affiliate conversion content and done-for-you niche affiliate sites. Jenny is a strong advocate for women in SEO. She is an active member of multiple female-positive SEO communities including Women in Tech SEO and Sisters in SEO. Jenny is also a judge and accomplished speaker within the SEO community.

Andre Alpar | Investor & enterpreneur

Andre Alpar‘s entrepreneurial activity in online marketing began in 1998 during his studies in economics, computer science and psychology. After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career, he acts as a business angel at more than 40 internet start-ups. Andre created three successful online marketing conferences series in Germany. Also, he is a renowned author with three books and dozens of published magazine articles. 2012 he founded search and content marketing agency AKM3 that got acquired by the publicly listed agency network Publicis. The agency is now part of the performance marketing agency Performics with over 250 employees which he led as CEO in Berlin until mid-2017. Since then he has been active as an investor and keynote speaker on digital marketing topics

Justin Clark | Social Media and Digital Crisis Communications Specialist | JustSocial

Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. Justin runs social media consulting firm, JustSocial, providing strategic guidance and support to some of the world’s biggest brands. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, and judges some of the world’s biggest industry awards. Justin also runs ‘SocialNorth’, a social media industry event connecting the digital talent across the North of England and works as a Non-Executive Director and Social Media Director for multiple UK agencies.

Andrew Diggle | Head of Digital Content | Formula1

Andrew is a deeply experienced global media leader, expert in directing large-scale sports and entertainment digital platforms, international fan engagement and commercialisation. Currently he oversees global digital content for Formula 1, one of the fastest growing sports across digital platforms in the world. Previously Andrew oversaw Content, Programming and Production at Manchester United, and directed all of its media platforms through unprecedented digital transformation, growth and extension in a ground-breaking commercial and digital environment. Prior to Sport, Andrew was central in B2B and B2C start-ups in funding and innovation support, and digital publishing in the scientific, medical and reference areas.

Yasser El Sarw | Deputy General Manager of Digital Marketing | Nissan Motor Co. for Africa, Middle East, India, and Turkey

With 11 years of experience in digital marketing, I am an award winning digital marketing/ customer experience strategist with a proven track-record of putting businesses on the right direction within the digital space and developing customer-centric approach to achieve desired business goals. I worked with more than 25 regional and global brands and managed to achieve growth and remarkable results in their digital and social media performance.

Lyndsey Evans | Founder | Collaborative Folks

Lyndsey founded Collaborative Folks, a PR & content marketing collective, after 20+ years working both agency side and in-house across public relations, content marketing and brand strategy. Previously she headed up European brand comms and content marketing at AO.com and PR and social media at Iceland Foods. Lyndsey has worked at some of the north west’s biggest agencies and her experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers, Marks & Spencer, CarFinance 247, Findel Education and Shepherd Group. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to a hot media property. She also introduced the company’s first content marketing strategy bringing its search rankings back to page 1 from page 100 following a Google algorithmic penalty. Lyndsey has won many industry awards and in 2017 was named a top 50 in-house communicator in the north by Prolific North.

Gianluca Fiorelli | SEO & Web Marketing Specialist

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.


A senior lecturer in marketing and digital communications at Manchester Metropolitan University, Dee specialist area is content marketing, where she teaches across a number of content strategy units. Reading for her PhD has taken her research into the area of exploring online influencers, in particular on Instagram, and their impact on women. A PR professional for more than 15 years, Dee has worked in a mixture of PR, digital marketing and events agencies across the north of the UK as well as working freelance.


Keith Goode is a Principal SEO Product Manager at Cox Automotive Inc. and brings over 20 years of experience in the online sphere and over 14 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit (DMO), State of Search, Cross Forum, and DeepSEOCon. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.

Adam Guerguis | Digital Marketing Manager | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing, LinkedIN: https://www.linkedin.com/in/adamguerguis/

Fernanda Gurgel | Senior Content Marketing Consultant | Linkedin

Digital marketer and journalist with over 13 years of experience across B2C (FMCG, Retail, Automobile, Luxury, Tech) and B2B (Technology). Led innovative projects for social media, websites, apps, corporate communications, campaigns and sales through multiple channels, always focusing on performance and keeping brand consistency at all levels. As Senior Content Marketing Consultant at Linkedin, I encourage brands and executives to make meaningful human connections with content, insights and thought-provoking ideas.

Daphne Hoogenboom | Head of Content Marketing | KLM Royal Dutch Airlines

Daphne Hoogenboom is a strategic thinker with the drive to get things done. She has a strong passion for beautiful brands, magazines and travelling. At KLM Royal Dutch Airlines she is responsible for the content marketing vision and the award winning inflight magazine Holland Herald. Daphne previously worked at Lycos, MasterCard and Transavia airlines.

Lidia Infante | SEO Consultant & Speaker

Umar Khan | Senior Digital Strategist | Nakheel Malls

Umar is a passionate digital marketer with over 8 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, CRO UX and others. Umar is currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing workshops & regular classes for well-known educational institutes in Dubai.


Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Krzysztof Marzec | CEO & Technical SEO, Google Ads & Analytics Trainer | DevaGroup

Head of 300+ clients agency with 16+ years of SEM experience. One of the top Google Ads & Analytics Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google Ads and Google Analytics as an individual professional. 7+ years of experience in one of Poland's largest sites - Interia.pl (Head of SEO). Lecturer at Jagiellonian University, AGH University of Science and Technology, and the Tischner European University. Speaker at dozens of conferences recently won 1st place at SEO and 1st place at SEM days at largest polish conference I love marketing. Founder and organizer of semKRK, BarCamp gathering up to 500 participants of the SEM industry.

Debra Mastaler | President | Pitch Hawk

Debra Mastaler is President of Pitch Hawk, a link marketing and competitive intelligence firm specializing in brand and revenue growth through media and content-focused link building campaigns.

Lexi Mills | Managing Partner | Shift6

Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and CEO of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Dan Petrovic | Managing Director | DEJAN

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Polly Pospelova | Digital Marketing Director | UNRVLD

Hannah Smith | Creative Content Consultant | Worderist.com

Hannah Smith has recently traded-in agency life for working in her pyjamas in her flat. In previous incarnations she was Head of Creative at Verve Search; and held various roles at Distilled (including Creative Lead, Content Strategist, and SEO Consultant). Prior to 2007 she worked in offline marketing (they just called it marketing back then). Her work for clients has won multiple awards, and she’s spoken at numerous conferences including MozCon, SMX, SearchLove, and BrightonSEO.

Monika Tomala | Senior Media Manager | Vodafone Group

Monika is the Senior Media Manager at Vodafone Group, leading the media partnerships and innovation. Previously she has spent 10+ years working across a diverse range of brands at Wavemaker, Mullen Lowe, BBDO and Saatchis at local, regional and global level.


Loes Van Dokkum is a senior content marketing director with an extensive track record in building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies, content ecosystems and creative concepts take brands a step further towards their vision, while delivering on marketing communication and brand positioning KPIs.

Purna Virji | Senior Content Solutions Consultant | LinkedIn

Murat Yatagan | VP of Growth | Brainly

Murat Yatağan is a Growth Marketing Consultant with 11 years of experience in building organic customer base growth engines, driving global expansions, and building monetization channels. During his consultancy career, he built expertise on empowering the digital maturity of 115+ clients globally from various business verticals like Education, Health, iGaming, e-commerce, and music. Since 2018, he works at Brainly as VP of Growth in Poland, leading the SEO and ASO strategies of 350M+ global users. Before this role, he worked at Google Ireland for 5 years and Global Savings Group in Germany for 2 years. He is a member of the Advisory Board at a San Francisco based startup digital marketing tool and Stockholm based Media Development company. Additionally, he's been the brand ambassador of OnCrawl since 2018. Lastly, he has been a Judge for UK Search Awards since 2016 and Head Judge for MENA, European, and US Search Awards.

Become a judge

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