Categories


Please see the following descriptions for more information on each category.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

Campaign Awards

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement and sales. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results.

Retail Content Campaign of the Year

Finance Content Campaign of the Year

Travel / Leisure Content Campaign of the Year

Entertainment Content Campaign of the Year

Not for Profit / Charity Content Campaign of the Year

Public Sector Content Campaign of the Year

Media / Publishing Content Campaign of the Year

B2B Content Campaign of the Year

B2C Content Campaign of the Year

FMCG Content Campaign of the Year

Pan European Content Campaign of the Year

Content Strategy of the Year

A clear defined strategy is at the heart of a successful content marketing campaign, judges are looking to recognise and reward an exemplar content strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results. Judges will be expecting impressive, evidence based results achieved through implementation of the strategy.

Social Media Content Campaign of the Year

Social media dominates our lives and also provides exceptional opportunities to promote, market and influence. Judges are looking for a stand out social content campaign with clear objectives, exceptional creative, clever implementation and incredible results that set it apart from the competition.

Video Content Campaign of the Year

Compelling and engaging video can transform a content marketing campaign and deliver exceptional results. Judges are looking for a campaign that has video at its heart, is creative, understands its target audience, is watchable, has delivered impressive results and views.

Mobile Content Campaign of the Year

Mobile technology has transformed the way we experience and engage with content. Judges are looking for a campaign which embraces mobile yet understands and responds to the challenges of viewing content on a mobile device and delivers impressive results.

Integrated Content Campaign of the Year

We live in a converging world and taking an integrated approach is often the answer to drive real, measurable results and ROI. Judges are looking for content campaigns that are truly integrated making use of a number of different channels to deliver exceptional results.

Low Budget Content Campaign of the Year

Sadly, not all clients have huge budgets and when budgets are challenging it is essential that content marketing professionals take an innovative and creative approach to deliver results. Judges are looking for stand out campaigns delivering excellent results within a budget of €1500 per month.

ROI Content Campaign of the Year

Whether agency side or client side content marketing is all about delivering a clear return on investment. Judges in this category are looking for a stand out content marketing campaign that has delivered truly exceptional results when considering the budget / time invested.

Influencer / Outreach Campaign of the Year

Influencers, bloggers and vloggers play an important role in the success of any content marketing campaign. Judges will be looking for an impressive outreach campaign with clear objectives, that is well researched with creative implementation and delivery and that achieved exceptional results to generate awareness and / or links ultimately to drive sales.

Platform / Technology Awards

Best Platform / Technology / Tool for Content

Digital tools and software are essential to monitor, evaluate, plan and execute effective content campaigns. Judges are looking for the essential, go to and revolutionary tool that enables you to deliver incredible results. Judges will in particular be looking for innovative changes and developments in software and tools within the last 12 months.

In-house Team / Agency Awards

In-House Content Team of the Year

Recognition of an in-house content team that produces fantastic results and has made a positive contribution to the industry. The judges will be looking to understand the impact the in-house digital team has had on the success and growth of the organisation it serves, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered.

Small Content Marketing Agency of the Year (Less than 20 employees)

Recognition of a specialist content marketing agency (up to 20 staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.

Large Content Marketing Agency of the Year (21 or more employees)

Recognition of a specialist content marketing agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns, apps or websites delivered on behalf of clients.