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Hold the press! Tribera, the award-winning creative agency, has been shortlisted for not one, not two, but three European Content Awards!
Nominated as finalists for Social Media Campaign of The Year, Integrated Campaign of the Year, and Travel Content Campaign of the Year, the Tribe is excited to celebrate its achievements and attend the event for an evening to remember.
The Birmingham-based agency, established in 2019, was founded by industry specialists Fran Nolan and André Picart. In its first year of trading, it achieved a £1 million turnover – and has since evolved into a hub for the industry’s top talent, turning over £4.4 million in 2023.
Tribera has since secured some of the biggest brands in the UK to its client base – including Costa Coffee, West Midlands Trains, and The Royal Mint. Doubling in size year on year, with 12 new hires in the past year alone – Tribera has also recently completed a huge investment stage including a brand-new office, studio, and podcasting spaces. These state-of-the-art facilities are set to bring a new level to the Tribe’s creative offering in 2024.
Speaking on the ‘Social Media Campaign of The Year’ nomination, Sheridan Okey, Head of Digital PR at Tribera, comments:
“We are thrilled to be a finalist for a European Content Award on behalf of our work with renowned household brand, WD-40. This nomination acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredibly talented and creative Tribe we have”.
Through combining comedy with informative content, Tribera achieved its objective of penetrating WD-40 into the under-40’s market. In just six months alone, the channel saw over 17 million total video views, nine viral videos, and a 39% follower increase – with an 8% increase in female followership.
Speaking on the ‘Integrated Campaign of the Year’ and ‘Travel Content Campaign of the Year’ nominations, Sheridan comments:
“We are really pleased that we have been nominated for two awards with our client West Midlands Trains (WMT). As a longstanding client, we have built an incredible relationship with the team at WMT, and thoroughly enjoy working collaboratively to achieve groundbreaking results. The nomination reflects our dedication to continually pushing boundaries, and leading the industry when it comes to creative campaigns”.
During its ‘Little Train Conductor’ campaign, West Midlands Trains challenged the nation to discover its biggest mini train enthusiast, offering the lucky winners a once in a lifetime experience as a train conductor for the day. With over 150 entry submissions received, the campaign was a huge success – generating 148 pieces of PR coverage, a 2 million reach on paid social, and a 900k reach on organic social. The campaign successfully enhanced awareness of WMT’s new fleet of trains, educating passengers of their newfound benefits, and inspiring consumer leisure travel.
Speaking on Tribera’s nominations overall, Sheridan comments:
“I am so proud of our Tribe and their achievements in 2023 – these nominations are truly the cherry on top. We pride ourselves in ensuring we are strategic partners for our clients, and this elevated relationship allows us to work creatively, tactically, and holistically to help them achieve their long-term goals. Our ‘human first’, creative-led approach to all outputs produced by the agency is generating explosive results that actually change consumer behaviour – and it is great to see when these results get recognised by bodies such as the European Content Awards. I cannot wait to see what 2024 has in store…”.
To keep up with the Tribe and their latest achievements, you can follow them on Instagram, TikTok, and LinkedIn – or check them out on their website.
