Rhotic Media is a full-service content agency specialising in markets across the entirety of financial services, including pensions, banking, payments, insurance, wealth management, and fintech. Our team of established and award-winning journalists aid our clients in driving growth through content that speaks to their chosen audience and builds their brand.
Six years after the launch of Rhotic Media, the team has the idea of launching a marketing vehicle to showcase the success of their work to a wider audience.
Working with some of the top marketing professionals across the sector, we saw that marketers were often overlooked, under-appreciated, and underestimated in the financial services space.
In April 2023, Financial Promoter was launched with the mission of creating a community of financial marketers. Published by Rhotic Media, the quarterly magazine initially set out as a client magazine to showcase the brilliant work being done by the marketers we worked with on a weekly basis.
The first edition, which placed one of our clients front and centre on the cover, gained an overwhelming amount of traction, both on social media and among our client base.
The success of the first edition prompted us to expand the Financial Promoter brand, which has now accumulated a broad readership of marketing and communications professionals across London, Europe, and the US.
The magazine covers industry hot topics, challenges, exciting campaigns, revolutionary rebrands, and spotlights excellent marketing campaigns – both for Rhotic’s client base and the wider industry.
The magazine progressed to not only a place to showcase both clients and our team’s work but also exciting rebrands, campaigns, and marketing movements happening throughout the space.
Rhotic has brought on a brand-new team to capitalise on the success of the campaign’s progress. Alice Greaves, editor at Financial Promoter, was brought in to expand and diversify readership, build on the success of previous issues, and continue the growth towards our first in-person event, FP Live!.
Financial Promoter now publishes in print on a quarterly basis. The magazines are directly mailed to 4,000 marketing and communications professionals and distributed around London-based airports and offices. It also provides a daily news service through its website, displays job advertisements for aspiring marketers, and publishes a weekly newsletter.
In response to the shortlisting, Alice Greaves, editor of Financial Promoter, explained that the recognition of Financial Promoter’s launch is a testament to the team’s efforts and will encourage the future ambitions of the campaign.
“Backed by this support, we can continue to position the magazine as an essential tool for financial marketing professionals. The recognition will push us to continue delivering not only quality content but also live events, networking opportunities, recruitment prospects, and a variety of multimedia outputs,” Greaves said.
Additionally, Elizabeth Pfeuti, publishing director at FP, said the shortlisting reinforced the importance of creating a space for FP’s community of financial marketers.
“We have created a platform that delivers on our commitment to marketers in financial services. FP is more than a magazine – it is a programme of events and specialist supplements that have been designed to connect, elevate, and celebrate our community,” says Pfeuti.
The expansive range of sectors covered by Financial Promoter – banking, investments, professional services, (re)insurance, pensions, and payments – has allowed the team to activate the brand at its first in-person event, taking place on 18 March in London.
The full-day conference will bring together 350 marketing, comms, sponsorship, branding, and events professionals. The morning sessions are cross-sector, fostering discussions around trends and challenges that are present across the financial services spectrum, such as influencer marketing or how macroeconomic and geopolitical events impact marketing in the coming years.
Afternoon sessions will niche down into sector-specific streams, looking at the digital asset economy, for example, or how to market InsurTech ventures.
The first in-person event will equip marketing teams with the knowledge and ideas they need to move forward in their careers. The event is also CPD accredited, meaning marketers can receive certificates for their attendance and attribute the hours to their personal CPD qualifications.
For Rhotic Media, the launch of Financial Promoter has directly fed into Rhotic’s client base, forging new connections and revitalising relationships with previous customers.