News Article ————

What went into the B2B Content Campaign of the Year?

Author image Published by [email protected]
Published Date 17.04.2023

Just like any agency worth its salt, The Think Tank’s top priority is always to provide results for our clients. But that doesn’t mean we’re averse to the occasional award win. On the contrary, award wins tend to go hand in hand with spectacular ROI, stunning creative, bulletproof strategy and all the other things concomitant with work that delivers the goods. And that’s why we were so pleased to pick up Best B2B Campaign of the Year at the European Content Awards with our client, BSI.

Described by the judges as “one of the most serious and best executed campaigns we’ve seen,” the team were right to feel a glowing sense of pride in the accomplishment.

The work

The British Standards Institute (BSI) came to us with an unusual request: find out everything there is to know about how SMEs engage with standards.

So we donned our patented Thinking Caps and set out to experiment with a test and learn campaign to reveal what was going on. We began with research, quizzing CEOs, managers and standards users to establish the barriers to adoption, optimal platforms for engagement and types of content that would resonate best.

Based on our learnings, we were able to lay down an integrated strategy capable of reaching a huge range of sectors, as well as facilitating A/B testing. Moreover, we shifted our focus towards more friendly, supportive and practical advice on how to implement standards, which our research showed SMEs craved.

Not only did we provide BSI with intel on everything from the ideal lengths of contact forms through to the types of images that would carry most impact, we also achieved 12 million impressions 50,000 clicks and 65,000 page views.

The Think Tank “going from strength to strength”

Our Managing Director and Co-Founder, Liam Bateman, said: “It’s fantastic that in our 30th year, The Think Tank is going from strength to strength. We’re very proud of our work with BSI, the amazing results it achieved and the awards it has been winning. Thank you to the European Content Awards and congratulations to the talented teams at The Think Tank and BSI, who put in so much effort into making the campaign a success.

About The Think Tank

The Think Tank delivers transformative marketing and PR for brilliant B2B brands in every sector, all over the globe. If you’re looking for an integrated agency that will work alongside your business to deliver outstanding work focussed purely on outcomes, drop us a line

Share Facebook LinkedIn Twitter

Related News

Image: Cube Group the best in Europe! 🏆 Cube Group the best in Europe! 🏆 Our content campaign from TRIVERNA best in European Content Awards 2024! We were the only agency from Poland to be recognized in the competition shortlist. We finally win the grand prize in the Travel/Leisure Content Campaign Of The Year category in this year’s European Content Awards! This is a huge success for us! It shows […] Read More
Image: Defining leadership in a new market: Gigamon’s Hybrid Cloud Security Survey Defining leadership in a new market: Gigamon’s Hybrid Cloud Security Survey SAY Communications is an award-winning UK based communications agency specialising in B2B technology PR and Marketing. In recent years, the B2B buyer journey has become more complex, as decision makers turn to social media, podcasts, newsletters and traditional media to inform their purchasing choices. When it came time for us to work on a new […] Read More
Image: Celebrating History, Renovation, & Innovation Celebrating History, Renovation, & Innovation TRUSTED IMPLEMENTATION, in collaboration with Progress Étteremhálózat Kft. who is the McDonald’s Hungarian Developmental Licensee Partner of McDonald’s, and Market Építő Zrt., has been named a finalist in the European Content Awards 2024 for its “History, Renovation, and Innovation” campaign. This project was the renovation of Hungary’s first McDonald’s in Régi Posta utca. Therefore, it […] Read More