What is it like to be named a finalist in three categories of the European Content Awards? Delightful, rewarding, magical. Thanks to the determined cooperation of our colleagues, the positive attitude of the client, as well as the imagination of the project itself, we managed to get nominations in three categories: Content Strategy of the Year, Low Budget Campaign of the year, and ROI Content Campaign of the Year.
Digital agency Visibility was founded in 2009 as an SEO agency – but since then our ambitions have crossed the borders of SEO and the Slovak Republic and have been rewarded with success several times. We create effective long-term strategies, combine and apply the best solutions from various fields, and especially – we love online marketing.
The year 2022 was full of challenges – we published the most professional blogs, enriched the team with 10 new colleagues, and compared to 2021, we grew by almost 20%. The most important thing, we also gained several new clients with whom we firmly believe we will continue to grow together.
We are one of the most well-known agencies in Slovakia – that’s what the survey results on knowledge of digital agencies said, according to which up to 43% of respondents think of us. We are not afraid to constantly open up new topics and introduce trends from the world of marketing through webinars to marketers and the enthusiastic public.
The year 2022 pleased us by winning the European Content Awards in the PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR category with the “Liberation of Slovakia” project, which encouraged us to remember history and learn from the mistakes of the past. In addition, our joy was directed towards two nominations in Best Integrated Campaign (Large) and Best Pan European Campaign (Large), which we got with the company Svet stromčekov.
This year, we entered our “Financial Compass” project into three categories because we trust its potential and the excellent results achieved, based on which we believe in further success. Although the initial goal was to help Slovaks orientate themselves on the financial market and increase financial literacy, other results could be characterized as more than gratifying.
Sure, the most beautiful result is an increase in organic traffic by 46% with an increase in organic visitors, which also increased conversions. We were also pleased with the figures reflecting the return on investment, which doubled the target.
We gave power to neglected SEO and patched up the wounds of broken links and non-existent pages. We have managed to cover the most searched words on Google related to finances and discover the under-covered (or not covered) words. We “dressed up” the interactive calculators in new clothes and expanded the online Glossary – thanks to this, the website visitor could recalculate the amount of his loan repayment or clarify an unknown term from the field of finance.
A team of experts with many years of experience worked tirelessly on the project, starting with a strategist, SEO specialist, UX specialist, copywriters, and graphic artists, who are responsible for the fact that the Financial Compass exceeded the set goals. The result met the client’s expectations and ensured organic growth in financial services in a difficult time marked by a pandemic and financial uncertainty connected to a war in a neighboring country.
We wish all the agencies and their projects the best of luck – we are sure that the judges will see the quality of all the finalists and submitted projects. We profoundly appreciate that our project has gained the trust and the honour of being nominated in the European Content Awards, even in three categories.
May the best team win!