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We are incredibly honoured to be named as a finalist in the Content Marketing Agency of the Year category at the European Content Awards 2023.
We are riding the crest of a wave at the moment and we wanted to share our success with others, which was the main motivation for entering the awards.
Three years ago we rebranded our agency with a new name, Motive PR, and a clear focus on digital PR and content marketing for ambitious e-commerce brands.
We decided only to take on work we’d be proud to tell our mums about and to politely turn away any leads which didn’t fill us with joy.
We concentrated on wowing clients with results beyond their wildest dreams and measured all our outputs, compiling comprehensive reports of all our campaigns.
In 2022 we worked with 30 clients, a smaller number than previous years. But we grew our fee income by 43% which was well beyond our targets. To add further context 2021 was already the biggest year we had ever had so to do almost half as much again was a huge achievement.
Our results also continued to get better with an outstanding 11,290 items of media coverage logged for clients during 2022. That’s an average of 376 per client or more than one piece of coverage for every day of the year for every client.
Our content earned a massive 14,259 links for clients – well over a thousand links each month. It works out at 475 links for every client we worked with on average – that is almost 40 a month.
But we didn’t just deliver on quantity we also smashed it with quality with links coming in from some of the web’s highest authority domains.
Back in 2021 we were lucky enough to win a European Content Award in the low budget campaign category and that success was hugely exciting for all the team.
This year we included a summary of one of our recent award winning campaigns – a project we did for a not-for-profit organisation which saw men undertake training workshops to become advocates for women and combat violence and intimidation against females.
The project was a huge success, with our content making the lead item on BBC national news bulletins. The resulting media pick-up led directly to more than 1,000 men undertaking the training after several local authorities introduced the workshops for their teams.
It was also spotted by London Mayor Sadiq Khan, who asked to attend one of the sessions in person and used it to launch a new £18m initiative to tackle violence against women and girls in London.
It was very gratifying to be able to deliver this particular project and to have made such a positive impact with it at a time when violence against women has been very much in the news following a number of high profile cases.
This project definitely fitted our criteria of taking on work we’re proud to tell our mums about and being named as a finalist in the Content Marketing Agency of the Year category is something else which also means the world to us. We have huge respect for the judges and to be recognised by our industry peers in this way is very humbling.
We wish all our fellow finalists the very best of luck on the big day. We shall be watching online from the office and toasting everyone’s success with a mug of herbal tea or perhaps a strong cup of coffee.
Steve McComish Motive PR
